As Creative Director at Quibids/Deal Nova, I developed and spearheaded a new photography studio that cut outsourcing costs by 70%. Additionally, I led a creative team responsible for the visual direction of 50+ brands. My work encompassed brand development, crafting compelling Amazon content (listings, storefronts), photography direction, website design, and packaging creation. A significant highlight was propelling Beckham Hotel Collection to Amazon's #1 bestseller status while garnering over 200k 5-star reviews, cementing its dominance as a top home collections brand.