While successful on Amazon and Mass Retail, Simple Modern lacked brand presence and a strong connection with their core audience. They needed a way to stand out in a saturated market and establish a thriving Direct-to-Consumer (DTC) channel.

When studying Simple Modern’s target audience and what they truly desired from s|m, their data confirmed it: women from 24 to 55, known for their sophisticated whimsy, craved drinkware that captured seasonal essence. They wanted high-quality, trendy, affordable pieces with a limited and special twist. (They also craved Pumpkin Spice Latte’s All Year Long). Thus, the Fall Harvest Collection blossomed – a bold experiment in limited-edition drops, bottling fall's fiery spirit in every design. This ignited a fire into all of the limited editions drops that would go on to be a phenomenon of success for Simple Modern.

Phase 1:

Testing the Waters with Laser Etchings:

We hand-picked five fall-inspired designs featuring cute ghosts and sleek skeletons.

Laser engraving these designs on existing inventory minimized risk and allowed for quick testing.

Strategic email drops, captivating product photography, and targeted social media campaigns built anticipation.

The Result? A Smashing Success:

Within hours, the Fall Collection sold out, generating a 71% sales increase and a 50% website traffic surge.

This overwhelming response proved the power of limited-edition drops and validated our understanding of our audience's desires.

Phase 2:

Doubling Down on Premium and Scarcity:

Building on the success of Phase 1, we upped the ante with two premium designs featuring UV 4D printing on a single product.

Limited inventory fueled a frenzy, leading to a sell-out within 2 hours!

This launch propelled sales by 71% and DTC traffic by a staggering 117%.

The "Cute Ghosts" became a sensation, sparking a trend of limited-edition drops throughout the year.

From Holiday Collections to seasonal color bursts, each drop ignited excitement, boosted sales, and deepened brand loyalty.

By 2022, Simple Modern had carved out a significant chunk of the drinkware market. Their thriving DTC channel wasn't the only battlefield we conquered. We cemented ourselves as a top contender in drinkware aisles at Target, topping Amazon's charts with 1p sales and top drinkware listings, and holding court in both Sam’s Club and Walmart. Simple Modern wasn't just a player – we were the game changer.

The 2023 Fall Collection, featuring the fan-favorite Trek Tumbler, was our masterpiece. Despite tripling the inventory, it vanished in an hour, marking a 200%+ sales increase and a 1,100%+ DTC traffic surge. This collection wasn't just about limited-edition magic; it was about the Trek Tumbler becoming an influencer sensation, sparking an even deeper love for Simple Modern. Its sleek design, innovative features, and perfect blend of form and function captured hearts beyond the seasonal frenzy. The unique, limited-edition Fall Collection offerings then acted as the irresistible icing on the cake, fueling collaborations and driving enormous viral buzz. This synergy solidified Simple Modern's position as a trendsetter, not just a follower.

Building on a Proven Legacy:

In 2024, Simple Modern is doubling down on the winning formula with a meticulously planned limited-edition drop calendar along with a rigorous product development road map.

Pre-hype campaigns via SMS, our newly launched app, and targeted emails will give loyal fans early access.

A robust advertising strategy will fuel further brand growth and sales.

Simple Modern's journey is a testament to the power of understanding your audience, taking calculated risks, and continually innovating. By embracing limited-edition drops, new on-brand and on-trend product development we transformed from a retailer-driven brand into a thriving, customer-centric powerhouse. As we step into the future, we're fueled by the excitement of loyal fans and the promise of even greater success.