Develop on-trend colors and patterns for Simple Modern's drinkware and textile lines that excite customers, resonate with retail partners, and drive market leadership.

Trend-Driven Design: Conducted in-depth research on emerging fashion trends to identify key colors, patterns, and styles with crossover potential for the drinkware and textile markets.

Customer-Centric Approach: Curated top trend picks and incorporated them into customer surveys. This gave customers a voice in the selection process, fostering brand loyalty and ensuring products aligned with their desires.

Stakeholder Collaboration: Presented research findings and potential designs to key stakeholders. This informed marketing strategies and ensured cohesive messaging around upcoming color and pattern launches.

Market Leadership: On-trend designs propelled Simple Modern to top-selling drinkware status on Amazon, Target, Walmart, and Whole Foods.

Industry Recognition: The Disney team acknowledged Simple Modern as having the best designs in the market, validating the success of the design strategy.

Trusted Trend Forecasting: Our success positioned Simple Modern as a sought-after thought leader in color and trend forecasting for licensing partners and major retailers.

Successful Limited-Edition Launches: Customer involvement led to consistently well-received limited-edition collections.

Strong Customer Engagement: Customers felt valued as part of the design process, strengthening their connection to the brand.

Increased Appeal to Retail Partners: Trend-forward designs with proven consumer appeal enhanced the desirability of Simple Modern products for retail partners.

Integrating trend research, customer feedback, and stakeholder collaboration creates a powerful formula for product success, market leadership, and establishing brands as trend authorities.